Joyful festive season from Rubis Switzerland

Bernhard and Nicolas Keller from Simon Keller AG have a very special project: they ride their gravel bikes more than 15,000 km from Bern to Singapore. The goal is not only the mental and physical challenge, but the two want to draw attention to the increasing metabolic disease diabetes.

A legacy of the past, still well performing. The production of watch making tools needs a great know-how and experienced craftmanship, and Rubis has both of them! Discover more...

The story of Rubis began in 1961 with the production of precision tweezers, which were initially used mainly by the noble Swiss watch manufacturers. Hence the name Rubis - it refers to the rubies that are used as bearing jewels in high-quality watch movements with the help of the finest tweezers.